Large Stores


188-196 Regent Street London W1B 5BT
  • Attributes
  • Nearest Station
    Oxford circus, Piccadilly Circus

Hamleys is the oldest toy shop in the world, it has over seven floors of toys and games and attracts 5 million visitors each year.

William Hamley opened Hamleys in 1760, he dreamed of having the best toy shop in the world. By 1837 Hamleys was already a London landmark. Families flocked to William’s ‘Joy Emporium’. Imagine the spectacle, as toy theatres, puppets, pedal cars and miniature railway trains jostled for space in the largest toy shop in the world.

Open: Monday to Friday: 10 am – 8 pm Saturday: 9 am – 8 pm Sunday: 12 pm – 6 pm

Where is Hamleys? It is a 4 minute walk from Oxford Circus Station in zone 1. Oxford Circus serves the Central, Victoria, Bakerloo lines.

What is nearby on foot? Buckingham Palace 21 mins, Trafalgar Square 16 mins, Fortnum and Mason 9 mins, Trocadero.

Did you know? Hamleys was bombed five times during World War II and still did not stop. Staff wearing tin hats served at the shop entrance, rushing in to collect the toys then handing them over at the door.